What You Should Know About HOKA Shoes

Despite the huge array of wearable tech and other fitness accessories available to runners these days, shoes continue to be the major focus. Which makes sense. After all, shoes are a runner’s primary tool and best friend. But runners–and other athletes–have tons of decisions to make when selecting the best footwear for ...Read More

What You Need To Know About Resting Metabolic Rate

As much as I might try to fight it, fitness has a pretty big mathematical component. Athletes will often use formulas to predict their progress and calculate what weight they should be working with or how many miles they should be clocking on a given week. More frequently, though, health-minded individuals will ...Read More

What Is The Best Time Of Day To Work Out?

When people think of hardcore athletes, the standard mental image is that of a lone figure rising before sunrise to crank out their workout. There’s just something about the early morning exercise session that feels right. And, for whatever reason, many people hold on to the idea that this is the best ...Read More

Three Habits That Slow Down Your Metabolism

Whether your interest in fitness revolves around weight loss or athletic performance, you’ve likely given a considerable amount of thought to the function of your metabolism. After all, this complex system controls exactly how your body uses the energy derived from your food – which includes the amount of fat and muscle ...Read More

The PureFormulas Wellness Challenge

I can still remember one of my favorite moments since joining the PureFormulas team–or the Puristas, as we call our community of employees. It was a Saturday biking event that took place just a couple of months after I was hired. We all met outside our regular work hours and biked, as ...Read More

SweatCoin: The Latest App That Pays You to Get Fit

As the novelty of New Year’s resolutions winds down and the year stampedes along, many of us find ourselves in the same situation that 80% of Americans struggle with, asking ourselves: “Which resolutions to keep or not to keep?” So how do we make it out of the rut and continue pushing ...Read More

The Three Most Important Fitness Findings of 2017

People are often surprised at the highly dynamic nature of the health and fitness world. Thanks to advancing technology and an ever-growing understanding of human physiology, the fitness community is always learning and changing. Which can be a little frustrating. Keeping up with all of these findings – and applying them to ...Read More

Are Gums Safe Food Additives?

Manufacturers throw a surprising – and sometimes frightening – amount of artificial substances into foods these days. These additives can fulfill any number of functions, influencing the flavor, texture, appearance and shelf life of your food. One of the most common types of additives is the class known as “gums.” These substances ...Read More

When Dieting Fails (And It Will), Here’s What You Can Do

There are many reasons why many popular diets fail to deliver long term results. While some people may swear by their dietary regimens, if your individual goals don’t align with the program you choose, it’s highly unlikely that you’ll end up attaining that “beach body.” This is not your fault, and you’re ...Read More

Can Cholesterol Be A Good Thing?

The world of fitness and nutrition is often simplified into clear divisions of black and white. Good is good, bad is bad. There are definite heroes and absolute villains. And, while this makes certain things fairly easy to understand, the underlying idea is entirely false. Most of the time, things really aren’t ...Read More